DIGITAL MARKETING

Email Marketing

Macys x Sutra

Partnered with Macy's team to develop hair tools, packaging, brochures, and digital ads, ensuring brand alignments and market success.

Product Campaign

Utilized market research to identify the need of educating our target audience and designed a high-impact campaign based on the product.

Target Audience

Identified the target audience and developed a campaign to elevate visual identity, boost engagement, and increase product awareness.

SUTRA Beauty

WEBSITE

Collaborating Across Departments

Objective: Showcase products, educate users, and drive online sales

Solution: A sleek, modern aesthetic that reflects a premium look while ensuring seamless navigation

Results: Increase traffic and conversion rates, as users explore the site and purchase tools effortlessly.

E-Commerce

Product Branding

Product and lifestyle imagery is utilized across SUTRA's online store, focusing on functionality, appeal, and holiday gifting potential.

Process: Product Development / Photoshoot / Video / Packaging

WEBSITE

Heat Guard

Resource Allocation

Objective: Introduce Heat Guard hair care liquids, prioritizing user benefits.

Solution: A user-friendly, mobile-optimized platform featuring custom web coding, product photography, and junior design layouts.

Results: Achieved significant growth in mobile traffic and conversion rates.